Blog
Notes on building for the web
Written for people deciding who to hire. No hype, and no pretending any of it is more complicated than it is.
3 min readHow a site gets built in days without cutting corners
Where the speed actually comes from, what it does not come from, and the questions to ask anyone who claims it.
ProcessSpeedRead
4 min readHow an AI-assisted build actually runs, start to finish
A walk through a real build, from the first call to deployment, and where the AI does and does not touch it.
ProcessAIRead
3 min readWhat AI speeds up, and what it does not
An honest split between the parts of building software that collapsed and the parts that did not move at all.
AIOpinionRead
3 min readWhat a good brief looks like
The difference between a three-day build and a three-week one is usually the brief, not the code. Here is what to write down.
BriefsProcessRead
3 min readFive things AI gets wrong in almost every build
The specific defects that turn up again and again in generated code, and why none of them announce themselves.
ReviewAIRead
3 min readWhat actually takes the time on a web build
Where the days really go, why the estimate is never about the code, and what makes a project run late.
EstimatesProcessRead
3 min readThe automation most small businesses are missing
Not the clever kind. The boring kind, where an enquiry reaches the right person without anyone remembering to check an inbox.
Automationn8nRead
3 min readYour site should live in your accounts, not mine
Who holds the domain, the repository and the hosting decides who is really in control. It should be you.
OwnershipDeploymentRead